Here’s where you shouldn’t invest if you want property success

Here’s where you shouldn’t invest if you want property success


Two-thirds of property investors make the mistake of buying in their own backyard.

Now we know that most property investors never achieve the financial freedom they’re looking for.

Of the 2.1 million property investors in Australia, 1.9 million never get past their first or second property while only around 20,000 investors around Australia own 6 or more properties.

A while ago a report published by University of Tasmania economics lecturer Dr. Maria Yanotti and University of Sydney finance lecturer Danika Wright found that two-thirds of Australians buy an investment property picked one close to where they live, rather than in another location that could outperform their home town in the long run.

Dr. Yanotti said:

“The explanation for that home bias … is a familiarity bias, lack of sophistication, knowledge or education and momentum behaviour.”

But there was no evidence that location familiarity gave these buyers an information advantage.

As I’ve often said, knowing your local area is not the same as understanding the dynamics of the local property markets and understanding what does or does not make a good investment property.

Sure proximity is an opportunity for property investors to cut down on time and effort, but to become a successful investor does require time and effort – but maybe not yours.

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